Hotel lighting plays a vital role in the design and aesthetic of your hotel building. Properly lit architectural elements of hotels result in more guests than poorly lit ones. Dynamic facade lighting is an excellent method of increasing the visibility and appeal of your hotel with relatively little investment.
What is Dynamic Facade Lighting?
Dynamic lighting is a technique where lights are powered up in specific intervals (pulses) to create the illusion of motion. When correctly done, you will see the light “move” from one fixture to another. Dynamic facade lighting utilizes this effect to create animated visuals on the building’s facade. Dynamic facades require the use of LED lights for the best outcome.
The goal of dynamic facade lighting is often to use the front of the building as a giant lit-up billboard. Typically, these setups help the building stand out from the completion and attract customers through bright and colorful lighting scenes. But occasionally, you will see dynamic facade lighting be used as ad space for brands.
Facade is a French word meaning front or face and is often written with the letter cedilla (ç). The symbol under the letter “c” informs the reader that it is a soft c, pronounced as “s.” Though you can write it as “facade” in English with no discernible difference in readability.
Benefits of Dynamic Facade Lighting
Facade lighting is equally an art form and a science. It is a complex and intricate system of artificial lighting and LED controllers tailored to your building orientation and size. Hotels are one of the few buildings that can truly take full advantage of dynamic facade lighting.
Here are the top five benefits of using dynamic facade lighting for your hotel building.
Stand Out Architectural Lighting
Architectural lighting is a field made up of psychology, engineering, and lighting design elements. The goal here is to incorporate lighting designs seamlessly into the building’s architecture. But there are only a limited number of ways to add lights to your hotel building. And eventually, you will end up with generic and boring conventional facade lighting like your competitors.
Dynamic facades are the new innovative way of lighting up your commercial or office building. You can easily stand out from the competition by using a changing interactive facade. This exterior lighting will give your building a unique and personalized look.
Dynamic variables will be assigned to the different points on the front of your building. You can use LED controllers to set each point (LED) to unique color and brightness. The moving LED lighting scenes on your building’s facade will attract customers out of sheer curiosity. Dynamic facades should be considered an essential element for commercial and public buildings. Good facade lighting should help your hotel building be more noticeable without affecting interior lighting.
Low-Cost Advertisement for Entire Building
Advertising is one of the critical elements to the success of a business. It should be no surprise that commercial and public buildings often spend insane amounts on advertisements. Dynamic facade lighting is a relatively cost-effective means of promoting your hotel building.
It costs almost the same as regular facade lighting, so you don’t have to worry about overspending. It also uses LEDs with low energy consumption and can be easily turned off at your convenience. Compared to other advertising options, facades are cheaper and better at attracting customers to your building.
Traditional advertising involves paying a monthly fee to billboards in hopes that someone may look at it, remember the hotel name, and be able to find the hotel building. Typically you will need to rent billboards for a long time to see significant benefits to your business. Digital ads are also similar in their effectiveness. The cost of making a commercial and airing it on network TV is exceptionally high, making it impractical for smaller hotel buildings. And just like billboards, you have no actual means of evaluating their efficacy.
Dynamic building facades act as an advertisement for your hotel building. It is visible further and more likely to pique people’s interest. The best part of these animated facades is they are at the location of the building. So potential customers can make their way to the building by following the light, even if they don’t remember the building address.
The operating costs of these direct light responsive facades are nothing compared to traditional advertisements. This method of architectural lighting can prove more beneficial for small to medium-sized hotel buildings.
Versatility in Exterior Lighting
LED lighting is synonymous with flexibility and versatility. Changing the look and feel of your building facades is crucial to your hotel’s success. Dynamic facade lighting lets you keep your building facade looking fresh and innovative. The LED control panel can easily change the lighting scenes every few months.
You can change the colors to celebrate the holidays, support your local sports team, or advertise your new offerings. Daylight will help highlight the architecture of your hotel building. But nighttime artificial light will help highlight the architecture and promote your building to nearby people. You can optimize your facades to cater to your specific area and demographic.
Your imagination only limits dynamic facade lighting. You need vision and focus, and a sophisticated lighting control system will handle the rest. Some facade lighting plays an essential role in retaining the audience’s attention. You can use these intelligent facades to create short stories with your facade lighting. Something that will be short enough to loop but long enough to intrigue passersby.
Natural light is generally the go-to for interior hotel lighting. But building exteriors have very little need for natural light. In contrast to natural light, artificial light designs allow you much more freedom and versatility in your lighting project. Intelligent facades have automatic solar control systems that conveniently switch on the artificial light when daylight starts to dim.
Promotional Lighting
Promotional lighting plays a vital role in the advertising space. Light is bright, attractive, and easily noticeable, leading to its prominent use in advertisements. As discussed above, advertisements are part of the make-or-break elements for your hotel building. And now, we discuss the best way to advertise using your building’s facade lighting.
The most common use of promotional lighting is to advertise seasonal events. Winter holidays, in particular, are pretty famous for tourism-related industries. So use your building’s facade lighting to show off seasonal colors and attract tourists visiting the city during the holidays. You can also use dynamic facade lighting for image projection during the holidays. Simple Christmas-related images can be drawn on your building using LED lighting in preparation for the winter holiday.
Christmas green and red colors are pretty popular during the winter but often hide key architectural elements of your building. Additionally, these colors look out of place at any other time of the year. Dynamic facade lighting allows you to easily and quickly switch between regular facade lighting and holiday facade lighting.
Local festivals and parades are also an excellent opportunity to boost your hotel through facade lighting. Tourists visiting the city for a festival often pick the first hotel they see. Good facade lighting in theme with the local festival is an easy way of promoting your hotel to tourists.
Higher Energy Efficiency
Regular facade lighting systems often focus on easy installation and brightness. As such they use cheap fluorescent lights for your hotel’s exterior lighting. A fluorescent light will be cheaper at purchase but will eventually cost you more due to its poor energy performance.
The energy consumption of hotels is pretty high compared to other commercial and public buildings. Inefficient lighting systems further add to the high electricity costs of your building. Larger hotels will utilize a lot more light fixtures for even building coverage. Hence these buildings will benefit the most from LEDs and their excellent energy efficiency.
Any given dynamics will have a much lower energy consumption for the same amount of brightness and high performance. Intelligence for building facades will further reduce energy consumption through price and accurate control of the lights. Such smart lighting systems will automatically turn the facade light on and off at a given time and environmental condition.
Conclusion
Facade lighting is just another tool to elevate your hotel lighting. Traditional facade lighting falls short of the competition in this modern world of unique and innovative designs. Hotel owners must stay up-to-date with the latest trends and innovations to highlight the architectural elements of the building. Intelligent facades are convenient lighting systems that will significantly improve the overall lighting quality of your building.
RC Lighting Offers One-stop Solution for Your Facade Lighting Projects
R&C Lighting is a top-tier manufacturer and supplier of LED lighting solutions. We offer an extensive range of lighting products for both Indoor and outdoor hotel lighting. We are particularly proud of our fantastic facade Lighting offerings. LED wall washer lights, facade linear lights, LED flood lights, LED pixel lights, etc.
RC lighting has quick turnaround times and a standard 5-year warranty. So don’t miss out on this opportunity and Contact Us Now!
